turning picketers into a source of support

[jrtom]

from naudiz:

Planned Parenthood: Backfire: Turning Pickets Into Pledges

Each time a protester shows up at the clinic, a donation is made to PPCT. This campaign makes lemonade out of lemons by allowing Planned Parenthood supporters to pledge between 25 cents and one dollar per protester . . . A sign indicating the amount of money raised is continually updated, so protesters know how much money they are making for the affiliate every time they show up . . .

This is brilliantly and beautifully perverse (although it has occurred to me that it could just as readily be used for evil). It makes me wish that marketing folks had an incentive to publish articles outlining their techniques, so we would know who was responsible for things like this.